The Enchanted Objects, #IoT by David Rose @C2MTL : design, human and magic!

 #C2Montreal started with David Rose and his Enchanted Objects, it was the perfect fit for me and very useful for my business Cellier Domesticus. David Rose, in my opinion, is a prophet in electronic engineering and digital technology, with his work at MIT Media Lab. Probably the most relevant speaker I have ever heard with a great vision for IoT (Internet of Things). From this moment, C2MTL became a succession of #RevElevation (my hashtag creation for « elevate your dreams » as Rêve means dream in french). As one of the 25 emerging entrepreneurs chosen by Stephen and Claudia Bronfman Fondation, I had in mind that my perspective would change, but as much in an hour, wow! He confirmed me that for any IT company, developers and innovation are much important than data storage or cable speed. David Rose was limpid, it’s not a question of connectivity but a question of design, being useful to human and giving a little magic in your life.

David Rose :
« Objects are avatar for services »
« Computer efficiency is adding motion and magic with IoT »

At Ambiant Devices,  many interesting projects like a light that changes colour with the weather, the market trend… A simple but very intelligent example was the umbrella, that will lights up when it’s going to rain. I also loved the Door Bell ringing when someone is reaching home within a few miles.
That was a very good example of Anticipation Power. Read the future that is really magic.

Another magical power, is teleportation. Kind of a sneak peek of this power : The google earth coffee table form Mr Rose was for sure a very explicit example. I was envious of having the same one to play with my son at home, to show him parts I know of France for example. 

EnchantedObjects you can find NEST as an Enchanted Thermostat :
Learns your routines to heat or cool your house at the right times.
What about our technology, is the Guardian Angel from Cellier Domesticus Enchanted ?

Our first concern was the DESIGN, even for the first prototype I wanted the sensor in a wood bottle to fit the wooden racks. No way I would put an antenna near my old Sauterne. Sure our product name is divine : Guardian Angel, but our connected bottle-sensor is acting like an alarm system through alerts and protect in real time the wine cellar. 
Then a cellar on the cloud, meaning you can access in real time temperature and humidity form any device is convenient and it is obvious that everything needs a cloud now.
Ok it’s good looking, useful and even necessary for wine investment, freedom of the cloud is cool, but monitoring temperature and humidity is not enchanted or magic.

The magic is in our patented method of controlling climate. You can now teleport a climate from any place in the world at any depth. Meaning that if you want to have the exact climate of a natural cellar in Champagne at 15 meters deep you can! Playing with climate like god by TELEPORTATION of terroir this is kind of enchanted. Best of all replicating natural seasons pattern you can save up to 70% of your energy cost. Even better than a Nest in your wine cellar!

Ultimately, the Guardian Angel also have an ANTICIPATION power, by letting you know how fast your wine cellar is aging each specific origin and climate. Thank you David Rose for giving us so much enlightenment on what we have been intuitively driven developing our product. I hope to be a good IoT/Jedi and Mr Rose you are a spiritual mentor!

May the magical force be with David and for a long time…

Franck Boulbès CEO of Cellier Domesticus
Empowering #winelovers with better wines & less energy!

We wish you a perfect year 2015

Dear #WineLover,

Happy new year 2015!

We are proud to reveal our last innovation « Reach the peak, for every bottle »!
Our bottle sensor is not only the best monitoring and control technology for a wine cellar, it’s much more than a remote control.
From your real conditions in your cellar, it lets you know when a bottle is ready!
The world only smart thermostat for a wine cellar now help you manage peak time (« apogee »), because you want every bottle opened to be perfect and ready!

Visit a few World-Class Chais climate remotely applied in your wine cellar with


Welcome in 2.0 1 5 ,

Where the Wine Cellar is intelligent, connected and custom to fit your needs and palate !!!
We wish you to be in perfect harmony with your passion.
Because our product is so energy efficient you’ll feel proud to save your WINE and the PLANET!

Cellier Domesticus Team

Franck Boulbès CEO of Cellier Domesticus
Empowering #winelovers with better wines & less energy!

How we "Made in Canada" the best Wine Climate Control

We care about efficiency and quality, when building our company and product it was a strong requirement for my brother Grégory and I.
Both born in Burgundy and Gregory living in Lyon we just wanted our Montreal wine cellar act like a natural french one. We first designed an intelligent product that we would use and love before offering it to anyone. Having a patent to build and new technology to launch on the market, creating a high technology product made in Canada was not only a tagline but necessary.
We knew that ‘devil is in detail’ and aiming that we are the best in our industry was implying that every aspect has to be perfect. Specially when we realize that our perfection would point out others weakness and they would probably not like it!
We wanted a total control, when sub-contracting steps of your processes. What figures say on cotation is not what you gain at the end. So searching for consultant was a careful process. Family value in an international business were possible, if we knew what to refuse! IP, engineering and manufacturing management were meant to stay in-house… Even only the two brother and very close family for nearly two years knew about the project, before signing a first NDA, with first partners.
It is a long way then of prototyping, research, research, work, work, work. On top of what everybody says about a startup, here is a few helpful values :  Control, Trust, Love

  • Keep the control, keep local :

Start with the basics, fundamentally what is the beginning of your process. Coming first in the chain of refrigeration, the temperature information, so poor sensor, poor control.
If you take a poor and slow sensor, you respond slowly. A major weakness of wine cellar refrigeration systems rely on a one dollar sensor! Millions of inventory of wine and several thousand in equipment, but the major indicator cost less than a dollar! Kind of easy for us to get it right, spending 2500% the investment with a laboratory-quality sensor from Switzerland…

Refrigeration guys and manufacturers usually answer that liquid takes several hours to change temperature, whereas oenologues on the contrary justify that thermal choc is more dangerous, than slow changes. So we for the first time used a slowly variable annual setting, but very stable in an hour. We have tested with a 0.01 precision that liquid will start moving in half an hour if you apply 5°C variation . Which by the way happens every hour in a cheap and even not so cheap wine cellar. No wonder why the flyer tells humidity control, but they don’t even have a sensor or display for it!
All parts used in our Guardian Angel from Cellier Domesticus our connected-climate-control for wine cellars are mostly bought in Canada or the US for total supply control. Electronic board is manufactured by Gentec in Québec, there is no way we could not know in person every one in our manufacturing process. Final tests and wood finition is hand made, we can’t afford to deliver a non-functional product.

Keep also the CONTROL with your customer, until it’s totally done and even check for feedbacks after. Our iterative management allow us to create a loop and constantly improve our product and features to new opportunities.

  • Focus on main process : For us no shortcut for efficiency and reliability,

We wanted to be totally transparent on our working process and let customer to have access to realtime information. There is no distortion or latency, we wanted to display temperature and humidity to customers and would educate them about the information and its meaning, if necessary. If your wine cellar has only two digit and showing 14°C fix all the time, he is probably lying just by a temperature and humidity next store and put it inside! Regular thermostat controller are very poor in term of computing, whereas an ARM cortex with Ethernet capability allow us a strong programming and a reliable connection as it has helped first Iphone.
There is no limitation and hardware can evolve easily our technology is not static and communicate.
The SaaS complete the hardware approach with a useful set of alerts and online monitoring to complete the concept.
Our precision make things impossible before, now easy to reach. We wanted people to be sure that their wine is protected and aging correctly. This process of showing how you are reliable build a very important thing TRUST.

  • Ecosystem : You need to be in the club with the good partners

This the human part not in your business plan or powerpoint, but this will bring the deals and money. For us having approbation from customers was the first test, but less features or benefit oriented, being considered by the industry and major actors was the real business validation. Banks, investors, suppliers or partners need to be convince that you the entrepreneur is reliable. You can not hide behind your product or business!
People in your ecosystem need to LOVE who you are, what you do and how you do it. A passionate world like wine industry is particularly true on that matter.
All level and layers of industry need to be study and well known. We have spend three years to build trust and research every strength and weakness of competitors or opportunities. You need to take risk and have a strong confidence, because every one will test you. But if you think you are actually the best at what you do, you just need to be careful and give it to the right person . You will find in your business people trying to take profit of you, most likely people trying to mix friendship and business. Keep your kindness to your real friends and find partners under control, trust and love again! For the rest have fun but keep it professional!
Please feel free to share your own values to acheive success..

By Franck Boulbès, #winelover and #wine #cellar expert
CEO of Cellier Domesticus

This post is my individual opinion and does not necessarily represent Cellier Domesticus and I am not being paid by any other company to promote any products in my posts.