The Future of Wine Innovation was in San Francisco @BonAppetech

I am very humble and proud of being part of the startup contest organized by  33entrepreneurs for 33USTour in San Francisco for their Food & Beverage Grande Finale. It was not only challenging to achieve the work to be done and make it happen, but you also come out of this changed!.. People were very friendly but serious about their thing (yet competitive with 100 000$ prize money!) all wishing to disrupt how we do things rather than come up with a radically new stuff or gadget. This creativity and energy was palpable and we are thankful to have taken place in this pioneer conference, that I predict and hope will result in a long term movement.

The chosen Startups went through #33entrepreneurs as well as #BonAppetech. As I missed the first wave being only second in Montreal for the 33USTour, I had to hit the battleground again to be part of the Grande Finale in California ! We practice our pitch and play to our strength like the tagline of the contest suggests!
We knew technology and product were good, but it’s how you explain user benefits the trick. So we asked our customers! 

The future of wine may not be e-commerce and who is going to be the next amazon of wine? First because it might be simply be Amazon itself (with drones with obviously Cellier Domesticus technology inside). The Uber of wine shopping is not exciting, it is as most convenient for the distribution chain of value. For the sustainability of certain grape or even vineyards we need to have a better use of our ressources and energy. Climate and wine industry depend on it.
ANALOG MAY DISRUPT DIGITALWe don’t really dream of Drones delivering bottles of wine to our door. Why, because it’s human being at the vineyard, in a caviste, a restaurant or by friends pouring the wine and sharing their experience that makes it enjoyable and very unique. Drinking wine is a face to face thing. That global experience about wine makes it so divine. In my opinion Vino Volo the airport wineshop nailed it with understanding that the staff must be trained and communicate well about wine. Even in an airport    

Hit the wave of change! Let’s play with the power and goodness of nature.


Now through the back door by directly applying to San Francisco, we were back on the game.
Competitors and jury expectations were even higher than Montreal in July. Finally the welcome of the attendees or other startups was really overwhelming during the two days. I really enjoyed it and learned that the best is simply stay closer to my instincts.

After 500 candidates and 10 cities, only 80 startups were also part of that contest. It is very challenging and clearly very instructive to discover what are the over innovations and visions of people from Korea or Germany. The venue was at the Innovation Hangar next to the beautiful Palace of Arts in San Francisco.


The first place in our heart goes to one of the two winners : Feeding Forward, CEO Komal Ahmad is a very inspiring lady. She totally deserves the best and has a bright thinking as an entrepreneur with an impeccable integrity and goodness. Chapeau, clever and good!


Like Komal I feel responsible and it is my duty to empower people or company with more but in respect of the environment giving forward the minimum climate change. What is disrupting about the foodies or techies at the conference, it is business when they really make happening sustainable and ethical values. From the roots and deeply in the mind of their founders, it’s not part of a marketing plan or charity business public relation plan. FoodFully or EatYourSpoon were also very good startup with a strong dedication to respect ressources and limit waste.

For us :

To love wine, we have to respect the life in the bottle, so the work of the winemaker and most important the grape, the earth and the climate. 

Because this is really TERROIR, for people who really loves wine!

By visiting California and having the chance to meet great thinkers there, I am convinced about our intuition that progress and innovation is in the way of making better but with actually less. Purely bigger $$$ is better may be obsolete and replaced by #ZeroWaste or own interpretation of the dream would be a #ZeroWarmEmission! 
All ready every winelover can benefit now of a #CleanEnergy wine storage solution.

We’ve done the math for every kilowatt we drive with Cellier Domesticus technology we estimate that we save the equivalent of a trip from San Francisco to Napa 40 miles in an electric SuperCar! It’s on the house because what we really care is the kiloJoules of hot air not changing global climate for wine!

We are more passionate than ever after this experience and we will continue to empower more people with less energy, thanks to human energy. I have always believe that technology and progress is really useful if it serves a greater good. We have learned a lot from all the good people. #33Entrerpeneurs did a great contest, as we made the come back from Montreal, we could surprise you again with future announcement, even if we were not on stage in San Francisco! Stay tuned…

Good luck to #GoodFoodInnovationand Bon Appétech.

California your beyond expectation, we love you and the Napa don’t worry we’ll be back soon to empower more vineyards and collectors with our climate goodness 🙂


Note : San Francisco is a magical place, how not speak about the good experience in restaurants?! I will strongly recommend those two french restanrants (can’t help, I know) : Chouquet’s making tartiflette from real Reblochon and real Foie Gras in terrine just amazing Sauternes is good there too!
Chapeau where I had the incredible pleasure to end sharing a Calvados, with international oboe soloist  Eugene Izotov, that can only happen in SF. Un délice, a #WineOboesession 😉

By Franck Boulbès, a simple #winelover disrupting wine industry one #cellar at a time.

Franck Boulbès CEO of Cellier Domesticus
Empowering #winelovers with better wines & less energy!

We wish you a perfect year 2015

Dear #WineLover,

Happy new year 2015!

We are proud to reveal our last innovation « Reach the peak, for every bottle »!
Our bottle sensor is not only the best monitoring and control technology for a wine cellar, it’s much more than a remote control.
From your real conditions in your cellar, it lets you know when a bottle is ready!
The world only smart thermostat for a wine cellar now help you manage peak time (« apogee »), because you want every bottle opened to be perfect and ready!

Visit a few World-Class Chais climate remotely applied in your wine cellar with


Welcome in 2.0 1 5 ,

Where the Wine Cellar is intelligent, connected and custom to fit your needs and palate !!!
We wish you to be in perfect harmony with your passion.
Because our product is so energy efficient you’ll feel proud to save your WINE and the PLANET!

Cellier Domesticus Team

Franck Boulbès CEO of Cellier Domesticus
Empowering #winelovers with better wines & less energy!

How we "Made in Canada" the best Wine Climate Control

We care about efficiency and quality, when building our company and product it was a strong requirement for my brother Grégory and I.
Both born in Burgundy and Gregory living in Lyon we just wanted our Montreal wine cellar act like a natural french one. We first designed an intelligent product that we would use and love before offering it to anyone. Having a patent to build and new technology to launch on the market, creating a high technology product made in Canada was not only a tagline but necessary.
We knew that ‘devil is in detail’ and aiming that we are the best in our industry was implying that every aspect has to be perfect. Specially when we realize that our perfection would point out others weakness and they would probably not like it!
We wanted a total control, when sub-contracting steps of your processes. What figures say on cotation is not what you gain at the end. So searching for consultant was a careful process. Family value in an international business were possible, if we knew what to refuse! IP, engineering and manufacturing management were meant to stay in-house… Even only the two brother and very close family for nearly two years knew about the project, before signing a first NDA, with first partners.
It is a long way then of prototyping, research, research, work, work, work. On top of what everybody says about a startup, here is a few helpful values :  Control, Trust, Love

  • Keep the control, keep local :

Start with the basics, fundamentally what is the beginning of your process. Coming first in the chain of refrigeration, the temperature information, so poor sensor, poor control.
If you take a poor and slow sensor, you respond slowly. A major weakness of wine cellar refrigeration systems rely on a one dollar sensor! Millions of inventory of wine and several thousand in equipment, but the major indicator cost less than a dollar! Kind of easy for us to get it right, spending 2500% the investment with a laboratory-quality sensor from Switzerland…

Refrigeration guys and manufacturers usually answer that liquid takes several hours to change temperature, whereas oenologues on the contrary justify that thermal choc is more dangerous, than slow changes. So we for the first time used a slowly variable annual setting, but very stable in an hour. We have tested with a 0.01 precision that liquid will start moving in half an hour if you apply 5°C variation . Which by the way happens every hour in a cheap and even not so cheap wine cellar. No wonder why the flyer tells humidity control, but they don’t even have a sensor or display for it!
All parts used in our Guardian Angel from Cellier Domesticus our connected-climate-control for wine cellars are mostly bought in Canada or the US for total supply control. Electronic board is manufactured by Gentec in Québec, there is no way we could not know in person every one in our manufacturing process. Final tests and wood finition is hand made, we can’t afford to deliver a non-functional product.

Keep also the CONTROL with your customer, until it’s totally done and even check for feedbacks after. Our iterative management allow us to create a loop and constantly improve our product and features to new opportunities.

  • Focus on main process : For us no shortcut for efficiency and reliability,

We wanted to be totally transparent on our working process and let customer to have access to realtime information. There is no distortion or latency, we wanted to display temperature and humidity to customers and would educate them about the information and its meaning, if necessary. If your wine cellar has only two digit and showing 14°C fix all the time, he is probably lying just by a temperature and humidity next store and put it inside! Regular thermostat controller are very poor in term of computing, whereas an ARM cortex with Ethernet capability allow us a strong programming and a reliable connection as it has helped first Iphone.
There is no limitation and hardware can evolve easily our technology is not static and communicate.
The SaaS complete the hardware approach with a useful set of alerts and online monitoring to complete the concept.
Our precision make things impossible before, now easy to reach. We wanted people to be sure that their wine is protected and aging correctly. This process of showing how you are reliable build a very important thing TRUST.

  • Ecosystem : You need to be in the club with the good partners

This the human part not in your business plan or powerpoint, but this will bring the deals and money. For us having approbation from customers was the first test, but less features or benefit oriented, being considered by the industry and major actors was the real business validation. Banks, investors, suppliers or partners need to be convince that you the entrepreneur is reliable. You can not hide behind your product or business!
People in your ecosystem need to LOVE who you are, what you do and how you do it. A passionate world like wine industry is particularly true on that matter.
All level and layers of industry need to be study and well known. We have spend three years to build trust and research every strength and weakness of competitors or opportunities. You need to take risk and have a strong confidence, because every one will test you. But if you think you are actually the best at what you do, you just need to be careful and give it to the right person . You will find in your business people trying to take profit of you, most likely people trying to mix friendship and business. Keep your kindness to your real friends and find partners under control, trust and love again! For the rest have fun but keep it professional!
Please feel free to share your own values to acheive success..

By Franck Boulbès, #winelover and #wine #cellar expert
CEO of Cellier Domesticus

This post is my individual opinion and does not necessarily represent Cellier Domesticus and I am not being paid by any other company to promote any products in my posts.